Sponsorship Sales Representation - Fox Run Group

SPONSORSHIP MANAGEMENT

Fox Run Group provides a full range of sponsorship management services. Our management services cover three areas:

Purchasing Sponsorships

For those who have a particular goal or objective to reach through sponsorship, we provide the research, evaluation and negotiation of contracts.  We aim to seek the right sponsorship for your company and provide a full line of services.

Management

We provide organizations with management of a sponsorship after it is purchased.  Fox Run Group will provide ongoing management, promotional platforms, and activation to help bolster a companies sponsorship, already purchased, but overwhelming to manage.

Consulting

Fox Run Group consulting services before, during and after the sponsorship period.  Additionally, we advise and consult those that like to purchase and activate sponsorships themselves but are searching for a second opinion.

think energyCurrently, Fox Run Group is providing these services to
Think Energy/GDF Suez, a brand that serves small businesses.

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OUR SPONSORS

PHLASH To Return For 2013 Tourist Season

 May 10, 2013

Published Thursday, May. 09, 2013

 

PHILADELPHIA, May 9, 2013 -- /PRNewswire/ -- With the height of tourist activity in the region approaching, the Independence Visitor Center Corporation (IVCC) is excited to launch operations of the PHLASH Downtown Loop on Friday, May 10. This is the second consecutive year the IVCC has overseen the management of this seasonal transit program.

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The Importance of Follow Up Reports

 April 25, 2013

Sponsors do their due diligence in evaluating a sponsorship program with information provided by a property.  They are trying to determine what the ROI will be based on the investment made and assets received.  However, the true indicator as to whether the property was worth the investment may lie in the report provided by the property once the event is over.  IEG has done a great job of outlining the importance of these reports. 

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It May Be Time For a Different Way of Doing Business

 April 24, 2013

We have been reading about IMG’s national deals with UPS and Lowe’s for months.  The company represents about 90 college athletic departments and has put together a number of these individual colleges to create a network of schools for marketers to buy.  Local radio and TV have been doing this for decades.  As much as this sounds like a great idea to create new business or tap into national budgets I’m not so sure it is best for the schools involved.  Like broadcasters that created “unwired” networks for radio and TV stations to appeal to national advertisers, marketers are expecting these networks to be as cheap as the “wired” networks. 

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How Rude Can We Be?

 March 08, 2013

I had a meeting at a major reputable company in New York City.  The appointment was with two people from the company and me.  Now what you need to know, since I believe this plays a role, is the two individuals I met with couldn’t have been more than 28 years old.  Very nice and very knowledgeable about their product.  Once the meeting was underway one of the attendees looked at the computer and returned an e-mail.  Then a text on the phone.  A few minutes later another e-mail.  The other person then picked up their phone and checked e-mails!  Yes, all while they were in a meeting they made with me.

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Outlook 2013

 March 05, 2013

I recently attended two “Outlook 2013” meetings in Philadelphia.  The industry leaders and economic forecasters are optimistic regarding our economy for 2013.  They agreed on increases in consumer spending, housing rebounding, unemployment dropping (but not enough), and the need to adapt to the new way of business post Great Recession. 

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Sponsorship Spend Heading Up, As Brands Seek Niches

 January 08, 2013

by Karl Greenberg, Monday, January 7, 2013 4:25 PM

Kia-BSponsorships are on the rise this year, according to GroupM sports sponsorship consulting and research firm IEG, in its 28th annual year-end industry review and forecast. The firm sees a 5.5% increase in sponsorship spending by North American companies this year over 2012, when companies spent $18.91 billion. Globally, IEG forecasts 4.2% growth.

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NCAA College Bowl Games Renamed by Sponsors

 December 14, 2012

 By on December 12, 2012, Bloomburg BusinessWeek

In 1997, when the Arizona-based Copper Bowl was rechristened the “Insight.com Bowl”—and billed as “the first bowl game to be sponsored by an electronic commerce Web site”—it touched a nerve. Sports columnists called the tech suffix “ridiculous.” To echo one cantankerous newspaper writer: “What next? A flag game matching sororities, sponsored by AirTouch?”

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December is the Worst Month of the Year, Right? Wrong!

 December 12, 2012

For 27+ years I’ve heard “December is the worst month of the year for appointments and sales” I have been told since my first job “once Thanksgiving hits, everyone checks out until after the new year”.  Sound Familiar?  After many years I too believed you could not do business during this time period.  After all I was told by the best sales reps in the business that you should sit back and coast until January.

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Phila. named a top travel destination, and not because of cheesesteaks

 December 06, 2012

Philadelphia was named among Lonely Planet’s top 10 travel destinations.

The travel guide said to forget things like cheesesteaks and history.

 “Philadelphia is becoming known as an art capital,” Lonely Planet said in listing the city No. 4 on its list of top destinations for 2013.

 Naturally, the newly relocated Barnes Foundation was mentioned, but it also said Northern Liberties and Fishtown neighborhoods are becoming “the new arts hub.”

 It also cited Old City’s First Friday tradition.

 Philadelphia Business Journal by Peter Van Allen, Reporter

 Date: Wednesday, December 5, 2012, 4:42pm EST

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How to Use Social Media to Drive Sales

 November 27, 2012

Are you using social media to win more sales?

There's a lot of airplay right now about social media and whether salespeople should use it as a method to drive sales revenue. The answer: maybe. According to Marci Reynolds, Director of Operations at ACI Worldwide, and popular sales and service operations blogger, you need to consider whether or not social media aligns with your strategy, processes, and buyers' behavior.

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