Mohegan Sun Pocono

Objective

Solution

Results
Mohegan Sun Pocono was seeking to increase brand awareness and reach potential patrons during the holiday season. 
Mohegan Sun Pocono participated in a "take over" of the Penn State Alumni Association's digital AlumnInsider e-newsletter. From October 2015 through January 2016, Mohegan Sun placed a tower ad banner and footer ad banner in each monthly issue. This provided high impact and visibility. 
Mohegan Sun was able to build brand awareness as well as increase hotel reservations. This "take over" campaign averaged 50 ad clicks per e-newsletter.  

Visitor's Center
United States Golf Association (USGA)

Objective

The United States Golf Association tournament at Marion was sold out.  However, the USGA did not want fans to be disappointed.  In addition, the USGA was looking for a space large enough to accommodate a fan experience.

Solution

The USGA created a dominance/take over experience both inside and outside the Visitor's Center.  Inside the Visitor's Center, the USGA utilized the space and created large scale signage to create larger-than-life advertising displays.  A USGA store was added to retail products.

Outside the Visitor's Center on the grounds, a USGA fan experience was created along with a large screen to show the tournament for those that could not make the event at the Marion Golf Course.

Results

We increased awareness of the USGA and what the organization does for the game of golf.  We also provided a place for fans in town to watch the tournament in the afternoon and created a fan experience to introduce the game of golf to visitors and Philadelphians. 

National Constitution Center

Objective

The National Constitution Center wanted to increase awareness and ticket sales of a new exhibit: The 1968 Exhibit. 

Solution

Use a large scale display above the information and ticket sales desk to draw attention to the National Constitution Center and its exhibits beyond the “Constitution”.  

Results

Helped to create nearly 900,000 impressions and an increase in ticket sales at the Visitor's Center in just 60 days.

Wicked

Objective

Making its third run in Philadelphia, the Kimmel Center needed to ensure that both locals and visitors were aware the show was in town.  The goal was to increase awareness of the show, sell tickets in advance at the Visitor's Center and let visitors know Philadelphia is a city with great Broadway plays.  

Solution

Dominate the visitor center using large format wall and floor graphics.  In addition, signage was placed on Independence Mall using the outdoor Café of the Visitor's Center.

Finally, the show sold tickets as part of a new program offer to the large number of theaters in town.

Results

During the six week period the show garnered 750,000 impressions and an increase in tickets from the Visitor's Center.

Objective

Weis Markets wanted to build their brand in the minds of freshman.  In addition, how do they get freshman to sign up for their loyalty card.

Solution

Weis Markets became a sponsor of the Alumni Association’s Be A Part From the Start program.  An indoctrination program for freshman, it is the perfect place to introduce Weis and its loyalty program.  Weis was the primary sponsor with signage and give aways.

Results

Weis was able to build brand awareness as well as increase loyalty card sign ups.

Objective

GORE-TEX is the title sponsor of the Philadelphia Marathon.  GORE-TEX wanted a way to promote the affiliation and title sponsorship of the marathon during the month of November when the GORE-TEX Philadelphia Marathon runs.  In addition, GORE-TEX wanted to give back to those that run.

Solution

The Independence Visitor Center, operators of the Philadelphia Phlash, develop a marketing program that promoted the Marathon, the title sponsorship of the marathon and a follow up promotion.

GORE-TEX wrapped the Phlash buses that run in a loop through the historic, cultural and business districts of Philadelphia.  In addition, during marathon weekend, any runner who showed their running bib would be allowed to run the Phlash for free courtesy of GORE-TEX 

Results

GORE-TEX achieved their goals of increasing awareness of their title sponsorship among the public with wrapped Phlash buses, signage in the visitor center where many runners come during marathon weekend and with runners by offering free rides.

Objective

Provide a unique opportunity for the Please Touch Museum to own inventory in an unclutter environment.

Solution

The Visitor Center placed the Museum logo on the back of 100,000 tickets and 70,000 ticket envelops.

Results

The Museum increase awareness and ticket sales through the program.

Objective

Promote travel between Philadelphia and Washington D.C. and Philadelphia and New York City.  

Solution

Amtrak dominated the transportation page of PHLvisitorcenter.com as the title sponsor of the page.  The program included banners, sponsorship of the “By Train…” section.   

Results

Amtrak increased awareness of their routes and tickets sales during the promotional period.

​Problem

Think Energy is a new brand of GDF Suez Energy.  The brand provides electric for small business in the northeast states.  Think Energy, a Houston based company, used Fox Run Group to develop sponsorships marketing plans to reach small business owners. 

Solution

Fox Run Group researched events and organizations that would allow Think Energy to reach small businesses in a meaningful way and engage business owners on how to save money through flat rate electric contracts.  Fox Run Group researched and provided detailed sponsorship marketing plans for Think Energy to execute. 

Fox Run Group also reviewed and evaluated their current sponsorships for efficiency and execution

Results

​From the plans provided to Think Energy, the company was able to fine-tune their chamber of commerce memberships and chamber event sponsorships.  The plans also provided a sponsorship with the Shop Small campaign through American Express, a movement that is right on target with Think Energy’s strategic plan.